psyche-jeans-latino_slide

PSYCHE:
THE
JEANS

PSYCHE™ its etymology leads back to the idea of “breath” and, consequently, essence of “breath of life”; for the Ancient Greeks psyche defined the soul since it gave to the people self-knowledge.

The PSYCHE™, in modern psychology, is seen as the complex of functions and processes that give to the person selfknowledge and experience of the world. Psyche can teach and inform people behavior.

PSYCHE™ is not only a item of clothing, it is something revolutionary and ever designed before. It is a scientific method which transforms your body’s essence in breath of life.

jeans-latino

HOW
PSYCHE
WORKS

The PSYCHE™ jeans, thanks to the CYCLONE INNOVATION® technology (cycloneinnovation.com), minimizes your sedentary lifestyle with its negative consequences.

jeans-latino-psyche

The action of the elastic inner CYCLONE INNOVATION®, through its development (Lamba line) specifically designed, activates abdominals, gluteus and legs repeatedly. This causes a positive effect on muscle toning.

jeans-latino-psyche-caratteristiche

Throughout movements the elastic action, in its lengthening and shortening, according to the Robert Hooke’s law, induces simultaneously feeling of body weight’s lightening (lightness). Therefore you will move longer and you could burn more calories.

jeans-latino-psyche-innovazione
latino-pe-2017-campagna-279949-1
latino-pe-2017-campagna-279960-1
latino-pe-2017-campagna-279967-1

JEANS
PSYCHE'S
BENEFITS

The CYCLONE INNOVATION® technology, applied to the PSYCHE™ jeans, can be compared to a joint Airbag: it reduces the workload of the articulations (knee-hip-foot) when the foot touches the ground. The CYCLONE INNOVATION® Technology is worthwhile to prevent inflammations and aching joints thanks to a constant and coordinated use of the different muscle groups. The CYCLONE INNOVATION®’s use assists the post-traumatic functional recovery and facilitated the recovery at the end of a very intense physical and sporting activity.

DA COSA
NASCE
COSA

Roberto Piga graduated from Université Claude Bernard, Lyon, in Formation et de Recherche en Sciences et Techniques des Activités Physiques et Sportives and he got a degree in Motor Science in Turin. Until 2006 he was Professor at Florence University of Medicine in Motor Science department. From 1972 until 1989 Piga was technical manager of Italian National Track and Field team. He teaches in the Master Degree of Ergonomics at Florence University of Occupational Medicine. He has followed Alessandro Del Piero as an expert in “methodology of muscular work” for fourteen years.

« THE PROFESSOR PIGA TAUGHT ME HOW TO PUT MY BODY AT THE SERVICE OF MY TALENT TO BECOME A CHAMPION »
ALESSANDRO DEL PIERO

Psyche
icon